Introduction
A digital marketing strategy is a comprehensive plan that includes all of
the digital tactics needed to achieve your business goals. Its the best way to
understand what works and what doesnt how you can learn from past failures,
and organize the right team in order to create a successful digital platform.
Unfortunately, creating a digital marketing strategy can be difficult for small
businesses that aren't familiar with the industry or even just have no clue
where to start. That's why we've created this guide so that you can get
started on creating your own strategy today
Table of Content
- Step 1: Do a digital marketing audit.
- Step 2: Define your digital marketing goals
- Step 3: Define your target audience
- Step 4: The technical audit.
- Step 5: Research the competition.
- Step 6: Measure your overall performance.
- You can create a good, effective digital marketing strategy with these steps.
- Conclusion
Step 1: Do a digital marketing audit.
A digital marketing audit is a thorough review of your company's current
digital presence, including its website and social media profiles. It’s
important to do this because it will help you determine which channels are
working best for you and what needs improvement.
In addition to finding out which channels are performing well, completing a
digital marketing audit can help you identify ways that they could be improved
or enhanced. For example, if one channel isnt performing as well as another
one (such as Facebook versus Twitter), then maybe it's time for that channel to
be phased out completely before moving on to another one with similar
effectiveness metrics but better usability rates (like Instagram).
Step 2: Define your digital marketing goals
In order to set a clear vision and direction for your digital marketing
strategy, you must first define your goals. Without this step, it can be
difficult to determine whether or not you are on the right track.
It's important that you understand what it is that you want out of your
website or blog before starting any work in the area. If there isn't something
specific that would help get people into their email inboxes (or their
wallets), then why bother spending money?
Step 3: Define your target audience
Now that you have a clear understanding of who your customers are and what
they want, it's time to define their target audience.
·
Who are the people who will be interested in
this product or service?
·
How can we reach them?
The best way to answer these questions is by conducting market research. You
can do this by talking with potential customers, asking them questions about
their needs and interests, observing how they interact with others and even
simply asking yourself: "Who am I trying to sell something to?
Step 4: The technical audit.
The technical audit is an important step to ensure that your website is
functioning properly. It can help you discover issues with speed,
responsiveness, and security as well as accessibility.
·
Check your website's speed:
This will help you identify issues with loading time on mobile devices and
desktop computers as well as any potential bottlenecks in the server
infrastructure which may be slowing things down.
·
Check your website's mobile
responsiveness: If users have difficulties accessing or navigating
websites on their phone or tablet devices then it is likely that they will not
return there again so check this now before embarking on any major digital
marketing strategy development!
·
Check security: Make sure all
of the sites involved are registered with Google Safe Browsing lists (not just
yours) so they're protected against malicious attacks such as phishing scams
and malware downloads via links embedded within email messages sent by
third-party vendors who want nothing more than to get their hands onto valuable
personal information stored inside these accounts which could then be used
against them later down the line..
Step 5: Research the competition.
In step 5, you should conduct competitor research. This is an important step
because knowing what your competitors are doing will help you determine how to
position yourself in the market.
You can use tools like SEMrush, Ahrefs and Moz to get insights into their
SEO strategy, PPC campaign performance and more. For example, if one of your
competitors has a high-performing brand page but no organic traffic on it
(because they havent paid for advertising) then perhaps it makes sense for
you to create an entirely new page about the same topic with ads instead of
leaving yourself open for being shut down by Google's algorithm changes or
other unforeseen events (like when Facebook decides that any link shared from
within its social media posts must be monetized).
Step 6: Measure your overall performance.
Once you have a clear understanding of what your goals are and how they fit
into the overall business strategy it's time to measure performance. The first
step is setting up an analytics system so that you can track all of your online
activities in one place.
Once this is done, start measuring the results of each digital marketing
campaign as soon as possible after launch. You should also analyze where there
are gaps in performance (for example: if sales arent growing fast enough) so
that adjustments can be made in future campaigns or stages of the process
(e.g. re targeting users who haven't converted)
You can create a good, effective digital marketing strategy with these
steps.
You can create a good, effective digital marketing strategy with these
steps.
·
First, you need to have a clear plan. This means
that you know your goals and objectives before starting the process of
creating your digital marketing strategy. If you don't know where exactly you
want to end up, it's hard for anyone else (including yourself) to know what
needs to happen in order for success to occur.
·
Second, it's important that everyone involved in
the project understands their role within this process and what they're
responsible for doing as part of their job description at any given time during
its execution phase. Thirdly: It's critical that each member of your team knows
how much time he/she has available at any given point during this endeavor. and
why those limits exist
Conclusion
We hope you found this guide helpful and informative. We’re excited to see
the results of your efforts, and we know that you can create a successful
digital marketing strategy with these 6 steps